Oscar Meyer Braunschweiger: The Missing Product

Ahhhh.  Kids, foie gras, missing pizzerias: I'm on a roll.  What next?  Fava beans and chianti?  How about more roll, and more liver:

What happened to this stuff? (Click image to get product information.) It seemed to disappear off the shelves of all the supermarkets at the same time.  The last place I saw it was King's Red & White.  I should check to see if they have it in now.  But it's gone everywhere else.  It's gone enough that replacement products are showing up: I found this stuff at a Kroger yesterday.

NB:  The bacon seems to have disappeared out of the ingredients for the Oscar Meyer stuff.  I remember its having bacon on the ingredient list, but maybe I'm wrong.