Here at Eat at Joe's!, we try to keep the focus on food. But you never know where that'll lead us. For instance, no less an authority than the USDA, in an article on food safety, says Super Bowl Sunday is "the second highest day of food consumption in the United States
It's probably true. I remember once working a cold dark night during a trainee stint at the Northgate Abattoir (I flunked out, BTW). I was walking home to my downtown Durham garret when I noticed something odd. It took me a minute to figure it out, but almost every house had something going on in the living room. The telltale flickering TV light finally led me to understanding. Everyone was watching the Super Bowl. Everyone. I felt witness to a nationwide cultural phenomenon, one where I could have walked up to any random house, knocked, and gotten a quizzical look until I asked, "Sorry to bother y'all, but what's the score?" And that question would have made it all right.
Well, maybe not, but the evening stuck with me. So I shouldn't have been surprised by the Super Bowl food consumption datum, but I was. I've even been to Super Bowl parties where I've been told "oh, we just want to watch the commercials." It's a freaking de facto U.S. holiday, a nationwide equivalent of the ACC men's basketball tournament. But still... 2nd? Maybe 3rd, depending on how you parse the sentence? Bigger than Christmas? WTF?
But... I have a resource. I have my Gentle Readers. Perhaps you can help me puzzle this out. Do you have people over for Super Bowl Sunday? Do you cook a bunch of food? Do you go out? What do you, food-wise?
Inquiring Joes would like to know. ;)
Edit: I've put a poll in the sidebar. It's also going on the polls page.
These folks make the Fruit of the Loom guys look like a bunch of pikers. Don't blame me when you become totally hooked on the jingle. Make sure you watch the Xmas version at the end (there are 4 commercials altogether).
I guess in one sense these commercials are like the pictures of, say, happy pigs at barbecue places, about to be eaten. I can only say that the "Parmigiano Reggiano" being used must be really, really good. :)
Anthony Bourdain guest posts about TVFN on Michael Ruhlman's blog. Funny as hell, and not for the squeamish. Make sure you go through the comments -- that's where I stole the title from. (Thanks, Claire!)
The downturn in the economy means I'm watching more TV. But I don't have one, and the abattoir won't spend money for cable, lest they have to pay the RIAA or the like. So I can't watch Julia Child reruns ("Save the Liver!"), Emeril Lagasse ("Bam!"), or Giada De Laurentiis or any TVFN stuff. By the way, just how much longer can it be before we have a Hotties of TVFN show/magazine article/porn film? Maybe it'll just be ripoff videos -- perhaps "30 Minute Peels"? "All-Star Food Fight"? How about "S&M with Bobby Flay"? Some show titles don't even need help: "$40 a Day"; "Oliver's Twist"; maybe "Barefoot Contessa" for foot fetishists? And for real alternate tastes, perhaps "The Essence of Enema"? Ok, too easy -- I'll stop now. The food/sex connection is an easy one to make anyway, except when yours truly tries to get a date via his food expertise. :) And I love The Food Network.
Wait, where was I? Ok, perhaps the point of this digression: A few weeks ago, I saw a little bit of a book award show on broadcast TV (alarms should be going off right about now, BTW). The part I happened to tune in was for a food book award. I don't remember all the nominees, but one was the new edition of Harold McGee's On Food and Cooking. Another was by resident TVFN chef and eye candy Rachael Ray. My personal vices are such that I was pulling for the McGee book; besides, I hadn't seen Ms. Ray's. But Eat At Joe's should have known: Rachael won. Do we get to see her on stage as mild compensation? No. Why? She wasn't there. Hell, I would have shown up. But Rachael was in Africa. On honeymoon. D'oh. I guess the food/sex connection works for some people after all. ;)
So does the commercial for Gatorade "Endurance Formula" that has people breaking into hundreds of little pieces disturb anyone other than me? You can see the commercial at www.gatorade.com: go to "view commercials" and choose "shattered".